About my career in design
I am the Art Director / Production Director at Ithaca Times, a weekly news, arts and entertainment print and online publication. As the Art Director. I use my creativity and conceptual, critical thinking to determine how best to represent a concept visually and explore numerous approaches, styles and techniques. My days are busy formulating the weekly newspaper layout and coordinating assignments with the editorial department to assure consistency, work flow management and task completion. I also direct photo shoots and freelance illustrators to best convey the story visually and be sure that all materials meet guidelines and restrictions.
In addition to my work at Ithaca Times I am also a freelance graphic designer. Whether it be illustrations, logos, print or digital publications,or even website design I work hard to collaborate, research, and work professionally with all of my clients. I have worked with clients to build their personal brands, and was employed at a Marketing and Design firm working on brand development. That work brought me valuable experience working with the elements that define a brand: language, strategy, visual identity, graphics, color and internal & external relationships.
About my passion for photography
After graduating from R.I.T. in 2011 I spent the summer in Provence, France at the Masters of Design Workshop, a photography and design workshop, with master designer Armando Milani. Our assignment was called Brand Provence, and we were tasked with developing a set of posters using photographs we took ourselves. It was there that I developed a passion for photography and an appreciation of the role it plays in conceptual design. I learned how to shoot photos for the aesthetic and not shoot tourist photos. Turns out that is harder than you would imagine, but I learned to look for the jewel in the shot, that one moment in time, and to capture that.
About me as a person
I am an avid learner and I enjoy reading books, watching movies, and traveling, but the best education I have gotten has come from observing the world around me. I continue to grow with each new experience and I consider my life an incredible journey full of laughter and love. I am a foodie and will try everything from fine dining to sidewalk vendors, but sometimes I can be found at the stove making the world's best Fettuccine Alfredo. I'm not a sports fan and I can't hit a baseball to save my life or hike long distances, but I have gone white water rafting in Oregon. Ask about me there. They will remember me. I'm more clumsy than I should be after taking years of ballet classes as a child so I avoid things like tightrope walking. In my free time I sometimes go comatose in front of my television, but if I am feeling creative I might paint, draw with graphite or colored pencils or make one-off greeting cards. What I know for sure is that I have a a very full life filled with art, design, beautiful things, love, friendship and laughter.
This weekly news, arts and entertainment print and digital publication has been a local favorite for decades. I have developed the overall look of the newspaper, advertising campaigns and special sections including style, imagery, color palettes and typography. The tight deadlines are a challenge, but I am the proud owner of many watches.
This marketing and design company is comprised of some of the best people I have ever had the pleasure of working with. While at Communique I worked with the creative director to develop client brands and logos, direct mailer design, packaging and marketing concepts. They are also connoisseurs of whiskey and creative mixologists so working late nights were never a problem.
Choosing to become a freelance designer opened my world to dealing directly with clients, which I love. I design logos and branding, posters, booklets and do some website design. The top three things I love about freelance design is that you get to choose the projects you work on, you have a great boss, and you can work in fuzzy slippers and a robe.